Brand History

Jimo, a coastal town along the Yellow Sea, has recorded history of more than 1400 years. Camellia, the city flower, has been flourishing and blooming on this peaceful land for centries. It appears in the paintings, poetries and even textile patterns, representing purity, humility and ideal love. Camellia is also frequent 'Guest' to a local art, Jimo Lace, which is a special type of embrolidery derived from LuXiu embroidery for hundred of years. It involoves more than 20 kinds of techniques and 80 kinds of stich and pattern. Jimo Lace used to represent the highest level of sewing and knitting techniques in China.The early form of Jimo lace started to appear during the reign of Emperor Qianlong in Qing Dynasty for official robes and caps. In the early Republican period two gentlemen learnt the skills from Italian missionary and combined the European embroidery techniques with local stich into an unique stlye. It made Jimo Lace entered into a new time. They set up 'De Chi Studio' in 1931 and spreaded thie techniques among the people. Because of their talent and diligence, Jimo Lace got well-known in local and overseas market very soon. It is an important part of intangible cultural heritage of China now. Camellia Case, as a sub-brand of the De Chi Studio to overseas market, represents a elegant lifestyle in manner of modern design and simplicity. We aim to provide finest quality products with freshness and exquisiteness to make your life more beautiful and comfortable constantly.